The TruU Ambient Identity Platform leverages artificial intelligence, deep-learning and biometrics to provide a trusted user identity that enables converged (digital and physical) security and workplace of the future use cases. Identity is continuously monitored allowing access requests to be evaluated in real-time; thereby eliminating the need for sessions or time-based access.

TruU’s mission is to eliminate passwords and access cards and help organizations move from authentication to identification for secure access to digital and physical assets.

TruU enables a paradigm shift moving from point-in- time authentication to continuous identification, which improves security while removing friction for users. TruU eliminates the need for passwords and physical access badges that are hard to manage, easily lost or stolen, are often shared, and most importantly, do not prove the identity of a person.