Lucas Budman

Founder and CTO

Lucas is Founder and CTO of TruU, Inc. Prior to TruU, Lucas was CTO of CenturyLink Advanced Solutions Group. Lucas holds a BS in Computer Science Engineering, a Masters in Finance and is a Graduate Candidate in CS all from the University of Colorado.


Dave Pasirstein

CPO and Head of Engineering

Dave is Chief Product Officer and Head of Engineering at TruU, Inc.  Prior to TruU, Dave held many leadership roles in his 19 years at Merck. Dave holds a BS in Computer Science from the West Chester University of Pennsylvania, an MS in Information Systems Information Management from Stevens Institute of Technology and is an INSEAD alum where he completed the General Management program.


Amit Agrawal

VP of Science

Amit is VP of Science at TruU, Inc. Prior to TruU, Amit was Principal at Kleene Closure Consulting.  Amit holds a BTech degree in Computer Science and Engineering from the IIT in Delhi and a PhD in Computer Science from the University of Southern California.


Jeff Friedsam

VP Product Management

Jeff is VP of Product Management at TruU, Inc. Prior to TruU, Jeff was Senior Director of Product Management at Centrify. Jeff holds a BA in International Political and Economic Relations from the University of Michigan and an MBA from the Stern School of Business at NYU.


Avi Gupta

EVP Operations and BD

Avi is Executive Vice President Operations and Business Development at TruU, Inc. Prior to TruU, Avi was Head of Sales & Marketing, Advanced Solutions Group at CenturyLink. Avi holds a B.Tech degree from IIT, Delhi and an MBA from IIM, Ahmedabad.