Data breaches happen nearly every day, they are tremendously expensive to organizations and the vast majority are caused by compromised credentials. The password was introduced in the 1960s and let’s face it, passwords don’t work. Passwords only prove one thing: the user knows the password.
Companies often deploy Single Sign-On (SSO) solutions and add multi-factor authentication to better protect their apps. We think this is a great start, but it falls short in that the underlying password is still required. Yes, the attack surface is limited with SSO, but it doesn’t root out the password entirely.
Application Security Reimagined
TruU has reimagined digital security and leverages a single trusted user identity using a combination of AI models based on user behavior and biometrics to continuously identify your people, creating what we refer to as an Ambient Identity. TruU integrates with a customer’s existing Identity Provider (IdP) to provide password-less SSO for all applications.